Trefferliste "Consumer Behavior Psychology" - alle Bücher

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Emma Borg
Acting for Reasons

Borg defends 'Common-sense Psychology', the philosophical view that behaviour is generally the result of rational weighing of evidence and reasons. Borg rejects the argument that 'Common-sense Psychology …

lieferbar innerhalb 1-2 Wochen

Buch

Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Erscheint bald

Buch

Robert J. Shiller
Narrative Economics

From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events--and why financial panics can spread like epidem…

sofort lieferbar

Buch

Pat Jordan
Creating a Brand Story

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

lieferbar ab 24.6.2025.

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Trefferliste "Consumer Behavior Psychology" - alle Bücher

Emma Borg Acting for Reasons

Gareth J Harvey Applied Consumer Psychology

Robert J. Shiller Narrative Economics

Pat Jordan Creating a Brand Story

Emma Borg
Acting for Reasons

Gareth J Harvey
Applied Consumer Psychology

Robert J. Shiller
Narrative Economics

Pat Jordan
Creating a Brand Story